According to the Wall Street Journal, the work of Harley-Davidson’s manufacture and delivery of its first electric motorcycle, LiveWire, has been delayed due to problems with bicycle charging equipment. The company told The Wall Street Journal that LiveWire bikes can still ride safely, but it requires the first few customers to charge the US$ 30,000 electric scooter only at the dealership, indicating that they might be plugged into a low-voltage outlet. Problems, such as those found at home. LiveWire motorcycles only begin shipping in September. LiveWire was originally introduced as a concept motorcycle in 2014. The project disappeared in the next few years until Harley-Davidson relaunched LiveWire in November 2018.
Harley-Davidson has positioned LiveWire as a key part of the company’s broader program to attract new, young drivers as it tries to reverse the signs of a recession. In other words, the price of this bicycle is very high, which is US$ 10,000 more than the most expensive electric motorcycle on the market. Harley is facing an ageing problem in its core group of drivers, so the company is launching new bike models and looking abroad. In 2018, 42% of Harley bicycles went to dealers outside the United States. In July 2018, President Trump’s criticism of Harley-Davidson was the company’s overseas production shift in response to US trade policy.
Since the recession, new motorcycle sales have been in a downturn in the United States, especially for customers under the age of 40. Harley Davidson’s income has declined over the past decade. The goal of HD steering electric motorcycles is to develop products that appeal to millennials and on-demand markets while maintaining their loyal gasoline motorcycle followers. Harley-Davidson is not the only company that has trouble getting the first electric car this year. In June, Audi recalled its electric SUV E-Tron (although not reported) for fear of battery fire. A few weeks later, China’s electric car startup Weilai Automobile also recalled several cars, causing its first electric SUV to catch fire.